New Delhi, July 10, 2025 – Samsung unveiled its latest foldable smartphones, the Galaxy Z Fold 7 and Galaxy Z Flip 7, at the Galaxy Unpacked 2025 event in Brooklyn on July 9, introducing a suite of upgrades that redefine the foldable experience. Among these, a standout feature is the AI-powered ProScaler upscaling technology, a subtle yet transformative tool that enhances the quality of low-resolution videos, making them sharper and more vibrant on the devices’ high-resolution displays. While Samsung has downplayed this feature in its launch announcements, ProScaler promises to significantly improve the viewing experience, particularly for users in markets like India where video quality can vary widely.
What is ProScaler?
ProScaler is an advanced AI-based image enhancement system initially debuted on the Galaxy S25 Ultra and Samsung’s high-end TVs. Now integrated into the Galaxy Z Fold 7 and Galaxy Z Flip 7, it intelligently upscales low-resolution videos—such as 480p or 720p content—to near Full HD or QHD+ quality. The technology works by analyzing each frame in real time, employing algorithms to:
- Fill in missing details for sharper visuals.
- Smooth jagged edges to reduce pixelation.
- Minimize noise for cleaner images.
- Enhance color accuracy and brightness for a more vivid display.
This process leverages the powerful neural processing units (NPUs) in the devices’ chipsets—Snapdragon 8 Elite for the Z Fold 7 and Exynos 2500 for the Z Flip 7—ensuring seamless, real-time upscaling without user intervention. ProScaler is particularly valuable for users who stream regional content, older shows, or YouTube videos, where lower resolutions are common due to compression or limited source quality.
How ProScaler Works on the Galaxy Z Fold 7 and Z Flip 7
ProScaler activates automatically when the phone’s display is set to its highest resolution, typically QHD+ (3120 x 1440 pixels) on the Z Fold 7’s 8-inch Dynamic AMOLED 2X main display or the Z Flip 7’s 6.9-inch Dynamic AMOLED 2X main screen. There’s no dedicated toggle or setting, making it a seamless part of the viewing experience. The feature requires a QHD+ resolution to function, which may limit its availability on the Z Flip 7’s 1080p display unless Samsung upgrades its resolution in future updates. Users can access ProScaler-enhanced playback in apps like the Gallery, Video Player, and other media platforms supported by One UI 8, based on Android 16.
The technology is tailored to the foldables’ high-end displays, which boast 120Hz refresh rates, up to 2,600 nits peak brightness, and HDR10+ support. These specifications ensure that upscaled content looks crisp and vibrant, even in bright outdoor conditions, thanks to Vision Booster technology. However, the Z Fold 7’s 21:9 cover screen and 8-inch main display may show black bars when viewing 16:9 or 18:9 content, a common issue with foldable aspect ratios.
Device-Specific Details
- Galaxy Z Fold 7: Features an 8-inch Dynamic AMOLED 2X Quad HD+ main display and a 6.5-inch cover screen with a 21:9 aspect ratio. Powered by the Snapdragon 8 Elite processor, it includes a 200MP main camera, 12GB RAM (with 256GB, 512GB, or 1TB storage options), and a 4,400mAh battery with 45W charging. ProScaler enhances the viewing experience on both displays, making it ideal for multitasking and immersive media consumption. The device is notably slim, measuring 8.9mm folded and 4.2mm unfolded, weighing 215g, and features a redesigned Armor FlexHinge for reduced crease visibility.
- Galaxy Z Flip 7: Equipped with a 6.9-inch Dynamic AMOLED 2X main display (1080 x 2520) and a 4.1-inch cover screen with a 120Hz refresh rate. It uses the Exynos 2500 chipset, a 50MP main camera, 12GB RAM (256GB or 512GB storage), and a 4,300mAh battery with 25W charging. Reports suggest the Z Flip 7 may not support ProScaler due to its 1080p resolution, though some leaks indicate a potential QHD+ upgrade could enable it. The device is slimmer at 13.7mm folded and 6.5mm unfolded, weighing 188g.
- Galaxy Z Flip 7 FE: A more affordable variant with a 6.7-inch 1080 x 2640 main display and a 3.4-inch 60Hz cover screen, it mirrors the Z Flip 6’s design and lacks ProScaler support due to its lower resolution. Priced at ₹74,999 (12GB/128GB) and ₹79,999 (12GB/256GB), it targets budget-conscious buyers.
Pricing and Availability in India
The Galaxy Z Fold 7 and Z Flip 7 will be available for pre-order starting July 9, 2025, with general availability from July 25. Pricing in India is as follows:
- Galaxy Z Fold 7: ₹1,59,999 (12GB/256GB), ₹1,69,999 (12GB/512GB), ₹1,92,999 (16GB/1TB).
- Galaxy Z Flip 7: ₹99,999 (12GB/256GB), ₹1,09,999 (12GB/512GB).
- Galaxy Z Flip 7 FE: ₹74,999 (12GB/128GB), ₹79,999 (12GB/256GB).
Color options include Silver Shadow, Blue Shadow, Jetblack, Mint, Coral Red, and White, varying by model.
Why ProScaler Matters
In markets like India, where internet connectivity and streaming quality can be inconsistent, ProScaler addresses a practical need. Many users rely on compressed or low-resolution content due to data constraints or platform limitations. By enhancing these videos to near-HD quality, ProScaler improves the everyday viewing experience, making older movies, regional content, or user-generated videos look sharper and more engaging. The feature’s integration with the foldables’ large, vibrant displays maximizes its impact, particularly on the Z Fold 7’s expansive 8-inch screen, ideal for multitasking or cinematic viewing.
However, the requirement for QHD+ resolution may exclude the Z Flip 7 unless Samsung upgrades its display. This limitation has sparked some debate on X, with users like @PandaFlashPro noting that ProScaler’s absence on the Z Flip 7 could disappoint buyers expecting uniform features across the foldable lineup. Others praise the Z Fold 7’s inclusion of ProScaler as a game-changer for productivity and entertainment.
Critical Perspective
ProScaler is a compelling addition to Samsung’s foldables, showcasing the company’s focus on AI-driven enhancements. Its seamless operation and ability to breathe new life into low-quality videos align with the premium positioning of the Z Fold 7 and potentially the Z Flip 7. However, Samsung’s understated promotion of the feature suggests a missed opportunity to highlight a practical benefit for users. The resolution requirement also raises questions about accessibility across the lineup, particularly for the Z Flip 7 and Z Flip 7 FE, which cater to different price points.
The broader context of U.S. trade policies, including potential tariffs, may impact pricing and availability, but Samsung’s push for thinner designs and advanced features like ProScaler demonstrates its commitment to staying competitive in the foldable market. As foldables face increasing competition from brands like Huawei and Oppo, ProScaler could be a differentiator, especially for media enthusiasts. Users considering these devices should verify ProScaler compatibility with their model’s display settings to maximize its benefits.
Last Updated on: Thursday, July 10, 2025 2:29 pm by Lokram Chittiboina | Published by: Lokram Chittiboina on Thursday, July 10, 2025 2:28 pm | News Categories: News
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