FashionTech is an exciting domain where fashion meets technology to revolutionize how we create, consume, and think about fashion. India, with its burgeoning tech landscape and rich fashion heritage, has become a hotspot for innovative FashionTech startups. These startups leverage cutting-edge technologies like AI, AR/VR, big data, and more to transform various aspects of the fashion industry. Here’s a detailed look at the top 10 FashionTech startups in India.
1. Fynd
Fynd, headquartered in Mumbai, Maharashtra, is an omnichannel platform founded in 2012 by Harsh Shah, Farooq Adam, and Sreeraman MG. The platform integrates physical retail stores with online shopping, offering real-time inventory management and same-day delivery. With features like real-time inventory updates and a wide range of fashion products, Fynd enhances customer convenience by merging online and offline retail, thus boosting sales for retailers by utilizing their physical store inventories.
| Aspect | Details |
| Overview | Fynd is an omnichannel platform connecting physical retail stores with online customers, allowing real-time inventory management and facilitating same-day delivery. |
| Headquarters | Mumbai, Maharashtra, India |
| Founders | Harsh Shah, Farooq Adam, Sreeraman MG |
| Founded | 2012 |
| Key Features | – Real-time Inventory Updates: Syncs store inventory with the online platform to ensure accurate availability. <br> – Same-day Delivery: Enables customers to receive their purchases within the same day. <br> – Wide Product Range: Offers a diverse selection of fashion products from various top brands. |
| Impact | Fynd bridges the gap between online and offline retail, enhancing customer convenience by providing quick deliveries and boosting sales for retailers by utilizing their physical store inventories. |
Fynd is an omnichannel platform that connects physical retail stores with online customers. It allows users to browse and shop for fashion products directly from the inventory of nearby stores.
Key Features:
- Real-time inventory updates.
- Same-day delivery.
- Wide range of fashion products from top brands.
Impact: Fynd has significantly reduced the gap between online and offline retail, enhancing customer convenience and boosting sales for retailers.
Also read: Top 10 Edutech Startups in India
2. CoutLoot
CoutLoot, based in Mumbai, Maharashtra, was founded in 2015 by Mahima Kaul and Vinit Jain. This social commerce platform enables users to buy and sell pre-owned fashion items, promoting sustainable fashion practices. Key features include AI-driven pricing recommendations, secure transactions, and a community-driven marketplace. CoutLoot encourages the reuse of fashion items, reducing waste and promoting sustainability, while providing users a platform to monetize their wardrobes.
| Aspect | Details |
| Overview | CoutLoot is a social commerce platform enabling users to buy and sell pre-owned fashion items. It focuses on promoting sustainable fashion through resale. |
| Headquarters | Mumbai, Maharashtra, India |
| Founders | Mahima Kaul, Vinit Jain |
| Founded | 2015 |
| Key Features | – AI-driven Pricing: Provides recommended pricing for items based on market trends and conditions. <br> – Secure Transactions: Ensures secure payments and shipping for all transactions. <br> – Community Marketplace: Users can interact, follow, and engage with others in the community. |
| Impact | CoutLoot encourages the reuse of fashion items, reducing waste and promoting sustainability in fashion. It also offers users a platform to monetize their wardrobe. |
CoutLoot is a social commerce platform that enables users to buy and sell fashion items, including clothing, accessories, and footwear, from their own closets.
Key Features:
- AI-driven pricing recommendations.
- Secure payment and shipping services.
- Community-driven fashion marketplace.
Impact: CoutLoot has democratized fashion resale, promoting sustainable fashion practices by extending the lifecycle of clothing items.
Also read: Top 10 TravelTech Startups in India
3. Limeroad
Founded in 2012 by Suchi Mukherjee, Ankush Mehra, and Manish Saksena, Limeroad is a fashion e-commerce platform headquartered in Gurugram, Haryana. It combines social discovery with shopping, allowing users to create and share style boards. Limeroad offers an extensive catalog of fashion products and personalized shopping experiences, building a vibrant community of fashion enthusiasts who drive engagement and sales through social interactions and user-generated content.
| Aspect | Details |
| Overview | Limeroad is a fashion e-commerce platform that combines social discovery with shopping, allowing users to create and share style boards. |
| Headquarters | Gurugram, Haryana, India |
| Founders | Suchi Mukherjee, Ankush Mehra, Manish Saksena |
| Founded | 2012 |
| Key Features | – Interactive Style Boards: Users can create and share their fashion styles. <br> – Extensive Catalog: Offers a wide range of fashion products. <br> – Personalized Shopping: Tailors shopping experiences to individual user preferences. |
| Impact | Limeroad builds a community of fashion enthusiasts, driving engagement and sales through social interactions and user-generated content. |
Limeroad is a fashion e-commerce platform that combines social discovery with a seamless shopping experience. It encourages users to create and share their own style boards.
Key Features:
- Interactive style boards.
- Extensive catalog of fashion products.
- Personalized shopping experiences.
Impact : Limeroad has built a vibrant community of fashion enthusiasts who influence and inspire each other, driving engagement and sales through social interactions.
Also read: Top 10 Mobility Startups in India
4. Zilingo
Zilingo, headquartered in Bengaluru, Karnataka, was founded in 2015 by Ankiti Bose and Dhruv Kapoor. This B2B platform provides tools and services to fashion SMEs, helping them scale and manage their operations efficiently. Key features include supply chain management, access to global markets, and financial services. Zilingo empowers fashion SMEs by providing the resources and infrastructure needed to compete globally, enhancing their efficiency and market reach.
| Aspect | Details |
|---|---|
| Overview | Zilingo is a B2B platform providing tools and services to fashion SMEs, helping them scale and manage their operations efficiently. |
| Headquarters | Bengaluru, Karnataka, India |
| Founders | Ankiti Bose, Dhruv Kapoor |
| Founded | 2015 |
| Key Features | – Supply Chain Management: Streamlines the supply chain for fashion businesses. <br> – Global Market Access: Helps SMEs reach international markets. <br> – Financial Services: Offers analytics and financial services for business growth. |
| Impact | Zilingo empowers fashion SMEs by providing the resources and infrastructure needed to compete globally, enhancing their efficiency and market reach. |
Zilingo is a B2B platform that provides tools and services to small and medium-sized fashion businesses, helping them scale and manage their operations efficiently.
Key Features:
- Supply chain management.
- Access to global markets.
- Financial services and analytics.
Impact: Zilingo has empowered numerous fashion SMEs by providing them with the resources and infrastructure needed to compete in the global market.
Also read: Top 10 FashionTech Startups in India
5. Stylumia
Stylumia, based in Bengaluru, Karnataka, was founded in 2015 by Ganesh Subramanian. It is an AI-driven fashion intelligence platform that helps brands and retailers make data-informed decisions regarding trends, demand forecasting, and inventory management. Key features include trend prediction using machine learning, sales forecasting, and inventory optimization. Stylumia enables fashion companies to minimize waste and improve profitability by aligning their production with consumer demand more accurately.
| Aspect | Details |
| Overview | Stylumia is an AI-driven fashion intelligence platform that helps brands and retailers make data-informed decisions regarding trends, demand forecasting, and inventory management. |
| Headquarters | Bengaluru, Karnataka, India |
| Founders | Ganesh Subramanian |
| Founded | 2015 |
| Key Features | – Trend Prediction: Uses machine learning to predict fashion trends. <br> – Sales Forecasting: Provides accurate sales forecasts to optimize inventory. <br> – Inventory Optimization: Helps in managing inventory efficiently to reduce waste. |
| Impact | Stylumia enables fashion companies to minimize waste and improve profitability by aligning their production with consumer demand more accurately. |
Stylumia is an AI-driven fashion intelligence platform that helps brands and retailers make data-informed decisions regarding trends, demand forecasting, and inventory management.
Key Features:
- Trend prediction using machine learning.
- Sales forecasting.
- Inventory optimization.
Impact: Stylumia has enabled fashion companies to minimize waste and improve profitability by aligning their production with consumer demand more accurately.
Also read: Top 10 HRtech Startups in India
6. MadStreetDen
MadStreetDen, headquartered in Chennai, Tamil Nadu, was founded in 2013 by Ashwini Asokan and Anand Chandrasekaran. The company offers an AI platform called Vue.ai, which provides intelligent retail automation solutions such as visual search, personalized recommendations, and inventory management. With AI-driven visual search and automated inventory tagging, MadStreetDen enhances customer shopping experiences while optimizing operational efficiencies for retailers.
| Aspect | Details |
| Overview | MadStreetDen offers an AI platform called Vue.ai, which provides intelligent retail automation solutions, including visual search, personalized recommendations, and inventory management. |
| Headquarters | Chennai, Tamil Nadu, India |
| Founders | Ashwini Asokan, Anand Chandrasekaran |
| Founded | 2013 |
| Key Features | – AI-driven Visual Search: Enhances product discovery through visual recognition. <br> – Personalized Recommendations: Tailors product suggestions based on user behavior. <br> – Automated Inventory Tagging: Streamlines the tagging process for inventory management. |
| Impact | MadStreetDen’s Vue.ai enhances customer shopping experiences while optimizing operational efficiencies for retailers. |
MadStreetDen offers an AI platform called Vue.ai, which provides intelligent retail automation solutions, including visual search, personalized recommendations, and inventory management.
Key Features:
- AI-driven visual search.
- Personalized product recommendations.
- Automated inventory tagging.
Impact: MadStreetDen’s Vue.ai has enhanced the customer shopping experience while optimizing operational efficiencies for retailers.
Also read: Top 10 AdTech Startups in india
7. Wooplr
Founded in 2013 by Arjun Zacharia, Soumen Sarkar, Ankit Sabharwal, and Praveen Rajaretnam, Wooplr is a social commerce platform based in Bengaluru, Karnataka. It allows users to become influencers by sharing their fashion styles and earning commissions on sales. Wooplr’s key features include social selling tools, commission-based earnings, and an extensive product catalog. The platform leverages influencer marketing, enabling users to monetize their fashion sense while driving sales for brands.
| Aspect | Details |
| Overview | Wooplr is a social commerce platform that allows users to become influencers by sharing their fashion styles and earning commissions on sales. |
| Headquarters | Bengaluru, Karnataka, India |
| Founders | Arjun Zacharia, Soumen Sarkar, Ankit Sabharwal, Praveen Rajaretnam |
| Founded | 2013 |
| Key Features | – Social Selling Tools: Enables users to sell fashion items through their social networks. <br> – Commission-based Earnings: Allows influencers to earn money on sales generated. <br> – Extensive Product Catalog: Offers a wide variety of fashion products. |
| Impact | Wooplr leverages influencer marketing, enabling users to monetize their fashion sense while driving sales for brands. |
Wooplr is a social commerce platform that allows users to become influencers by sharing their fashion styles and earning commissions on sales.
Key Features:
- Social selling tools.
- Commission-based earnings for influencers.
- Extensive product catalog.
Impact: Wooplr has tapped into the power of influencer marketing, allowing everyday users to monetize their fashion sense while driving sales for brands.
Also read: Top 10 BeautyTech Startups in india
8. Threads and Shirts
Threads and Shirts, headquartered in Mumbai, Maharashtra, was founded in 2016 by Nikhil Kothari. It is a bespoke online tailoring service offering custom-made shirts, leveraging technology to provide precise measurements and personalization. The platform uses 3D measurement technology and offers a wide range of fabric and style options. Threads and Shirts modernizes the bespoke tailoring industry, making custom clothing accessible and convenient for consumers.
| Aspect | Details |
| Overview | Threads and Shirts is a bespoke online tailoring service that offers custom-made shirts, leveraging technology to provide precise measurements and personalization. |
| Headquarters | Mumbai, Maharashtra, India |
| Founders | Nikhil Kothari |
| Founded | 2016 |
| Key Features | – 3D Measurement Technology: Ensures accurate body measurements for custom tailoring. <br> – Wide Fabric Range: Offers a variety of fabrics and styles. <br> – Customization Options: Provides extensive personalization options for shirts. |
| Impact | Threads and Shirts modernizes the bespoke tailoring industry, making custom clothing accessible and convenient for consumers. |
Threads and Shirts is a bespoke online tailoring service that offers custom-made shirts, leveraging technology to provide precise measurements and personalization.
Key Features:
- 3D measurement technology.
- Wide range of fabric and style options.
- Customization and personalization.
Impact: Threads and Shirts has modernized the bespoke tailoring industry, making custom clothing accessible and convenient for consumers.
Also read: Top 10 ConstructionTech Startups in india
9. StyleDotMe
StyleDotMe, based in New Delhi, India, was founded in 2015 by Megha Asher and Ankit Prasad. The company offers an AR-based platform called MIRRAR, which allows users to virtually try on jewelry and accessories in real-time using augmented reality. Key features include AR-based virtual try-on, real-time customer feedback, and integration with e-commerce platforms. StyleDotMe’s MIRRAR reduces purchase hesitations and returns by allowing virtual trials, revolutionizing the jewelry shopping experience.
| Aspect | Details |
| Overview | StyleDotMe offers an AR-based platform called MIRRAR, which allows users to virtually try on jewelry and accessories in real-time using augmented reality. |
| Headquarters | New Delhi, India |
| Founders | Megha Asher, Ankit Prasad |
| Founded | 2015 |
| Key Features | – AR-based Virtual Try-on: Allows users to see how jewelry looks on them in real-time. <br> – Real-time Feedback: Users can get instant feedback from friends and family. <br> – E-commerce Integration: Integrates with online stores for seamless purchasing. |
| Impact | StyleDotMe’s MIRRAR reduces purchase hesitations and returns by allowing virtual trials, revolutionizing the jewelry shopping experience. |
StyleDotMe offers an AR-based platform called MIRRAR, which allows users to virtually try on jewelry and accessories in real-time using augmented reality.
Key Features:
- AR-based virtual try-on.
- Real-time customer feedback.
- Integration with e-commerce platforms.
Impact: StyleDotMe’s MIRRAR has revolutionized the shopping experience for jewelry, reducing purchase hesitations and returns by allowing virtual trials.
Also read: Top 10 Cybersecurity Startups in india
10. Voonik
Voonik, headquartered in Bengaluru, Karnataka, was founded in 2013 by Sujayath Ali and Navaneetha Krishnan. It is a personalized fashion marketplace that uses AI to recommend clothing and accessories based on users’ body type, preferences, and style. Voonik offers a wide range of fashion products and an easy-to-navigate interface. By providing tailored fashion recommendations, Voonik enhances the online shopping experience, making it easier for customers to find products that suit their individual style.
| Aspect | Details |
| Overview | Voonik is a personalized fashion marketplace that uses AI to recommend clothing and accessories based on users’ body type, preferences, and style. |
| Headquarters | Bengaluru, Karnataka, India |
| Founders | Sujayath Ali, Navaneetha Krishnan |
| Founded | 2013 |
| Key Features | – AI-driven Recommendations: Personalizes fashion suggestions for users. <br> – Wide Product Range: Offers a variety of fashion items from multiple brands. <br> – User-friendly Interface: Ensures easy navigation and shopping experience. |
| Impact | Voonik enhances the online shopping experience by providing tailored fashion recommendations, making it easier for customers to find products that suit their individual style. |
Voonik is a personalized fashion marketplace that uses AI to recommend clothing and accessories based on users’ body type, preferences, and style.
Key Features:
- AI-driven personalized recommendations.
- Wide range of fashion products.
- Easy-to-navigate interface.
Impact: Voonik has enhanced the online shopping experience by providing tailored fashion recommendations, making it easier for customers to find products that suit their individual style.
Also read: Top 10 Social Media Startups in india
Frequently Asked Question (FAQ’s ) and answers about the Top 10 FashionTech Startups in India
1. What is FashionTech?
Answer: FashionTech refers to the intersection of fashion and technology, where innovative technologies are applied to enhance various aspects of the fashion industry. This includes everything from e-commerce platforms and virtual fitting rooms to AI-driven trend forecasting and sustainable fashion solutions.
2. Why are FashionTech startups important?
Answer: FashionTech startups play a crucial role in revolutionizing the fashion industry by introducing technological advancements. They enhance the shopping experience for consumers, optimize supply chain management for retailers, promote sustainability through innovative solutions, and create new opportunities for fashion businesses to thrive in a digital age.
3. How do FashionTech startups benefit consumers?
Answer: FashionTech startups benefit consumers in several ways:
- Personalized Shopping: AI algorithms recommend products based on individual preferences and style.
- Virtual Try-On: AR technology allows customers to visualize how clothing and accessories will look on them before making a purchase.
- Enhanced Convenience: Omnichannel platforms enable seamless shopping experiences both online and offline.
- Access to Unique Designs: Social commerce platforms connect consumers with niche designers and curated fashion items.
4. What are some challenges faced by FashionTech startups?
Answer: Common challenges include:
- Technology Integration: Adapting new technologies like AI, AR, and big data analytics can be complex and expensive.
- Consumer Adoption: Convincing traditional consumers to adopt new digital shopping methods and technologies.
- Supply Chain Complexity: Ensuring efficient logistics and supply chain management, especially for startups dealing with physical goods.
- Data Privacy and Security: Safeguarding customer data and ensuring compliance with regulations like GDPR.
5. How do FashionTech startups contribute to sustainability?
Answer: FashionTech startups contribute to sustainability by:
- Promoting Circular Fashion: Platforms for buying and selling pre-owned fashion items extend the lifecycle of clothing.
- Reducing Waste: AI-driven inventory management and demand forecasting help minimize overproduction and excess inventory.
- Educating Consumers: Apps and platforms provide information about sustainable fashion practices and eco-friendly brands.
- Innovative Materials: Startups develop technologies for producing sustainable fabrics and materials.
6. What are some notable FashionTech startups in India?
Answer: Some notable FashionTech startups in India include:
- Fynd: Omnichannel platform connecting physical retail stores with online customers.
- Limeroad: Social commerce platform combining social discovery with fashion e-commerce.
- Zilingo: B2B platform providing tools and services to fashion SMEs for global market access.
- StyleDotMe: AR-based platform for virtual try-on of jewelry and accessories.
- Voonik: Personalized fashion marketplace using AI for tailored product recommendations.
7. How can FashionTech startups improve the shopping experience?
Answer: FashionTech startups can improve the shopping experience by:
- Personalization: AI algorithms analyze preferences to suggest relevant products.
- Augmented Reality: Virtual try-on features allow customers to visualize fit and style.
- Omnichannel Integration: Seamless shopping experiences across online and offline platforms.
- Social Commerce: Engaging users through community-driven content and influencer recommendations.
8. What trends are shaping the future of FashionTech?
Answer: Key trends include:
- AI and Machine Learning: Enhancing personalized recommendations and predictive analytics.
- Augmented Reality (AR) and Virtual Reality (VR): Virtual try-on experiences and immersive shopping environments.
- Sustainable Fashion: Innovations in eco-friendly materials and circular fashion initiatives.
- Blockchain Technology: Enhancing transparency in supply chains and authentication of luxury goods.
9. How can startups in the FashionTech sector attract investors?
Answer: Startups can attract investors by demonstrating:
- Innovative Technology: Unique applications of AI, AR, or other technologies to solve industry challenges.
- Market Potential: Addressing a sizable market opportunity with scalable solutions.
- Team Expertise: Experienced founders and a skilled team with a deep understanding of both fashion and technology.
- Business Model: Clear monetization strategies and paths to profitability.
10. What is the future outlook for FashionTech startups in India?
Answer: The future looks promising for FashionTech startups in India as they continue to innovate and leverage technology to meet evolving consumer preferences and industry demands. With increasing internet penetration, digital adoption, and a growing fashion-conscious population, there are ample opportunities for startups to disrupt traditional models and shape the future of fashion retail.
Conclusion
The FashionTech landscape in India is thriving with innovation, thanks to these startups. They are not only transforming how fashion is consumed and produced but also addressing crucial industry challenges like sustainability, inventory management, and customer engagement. As these companies continue to grow and evolve, they are set to redefine the future of fashion in India and beyond.
Also read:
Top 10 Edutech Startups in India
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Top 10 Mobility Startups in India
Top 10 FashionTech Startups in India
Top 10 HRtech Startups in India
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Top 10 BeautyTech Startups in india
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