India’s e-commerce landscape has seen tremendous growth in recent years, driven by increased internet penetration, smartphone usage, and digital payment adoption. Here’s a detailed look at the top 10 e-commerce startups in India, which are revolutionizing the way people shop and do business online.
1. Flipkart
Flipkart, founded in 2007 by Sachin Bansal and Binny Bansal, is one of India’s largest e-commerce platforms. Acquired by Walmart in 2018, Flipkart offers a wide range of products including electronics, fashion, home essentials, and groceries. It’s known for its loyalty program Flipkart Plus and annual sale event Big Billion Days.
| Feature | Details |
|---|---|
| Founded | 2007 |
| Founders | Sachin Bansal, Binny Bansal |
| Acquired by | Walmart (2018) |
| Product Categories | Electronics, Fashion, Home Essentials, Groceries |
| Key Services | Flipkart Plus, Big Billion Days |
| Key Acquisitions | Myntra (2014) |
Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart started as an online bookstore and has since expanded to become one of India’s largest e-commerce platforms. Acquired by Walmart in 2018, Flipkart offers a wide range of products, including electronics, fashion, home essentials, and groceries.
Key Features
- Flipkart Plus: Loyalty program offering free delivery and early access to sales.
- Big Billion Days: Annual flagship sale event with significant discounts.
- Myntra Acquisition: Strengthened its position in the fashion segment.
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2. Amazon India
Amazon India, launched in 2013, is a subsidiary of Amazon, offering a vast selection of products across categories like electronics, fashion, and groceries. Amazon Prime, its subscription service, provides benefits such as free delivery and access to Prime Video and Music. It hosts major sale events like the Great Indian Festival.
| Feature | Details |
|---|---|
| Founded | 2013 (India Launch) |
| Parent Company | Amazon |
| Product Categories | Wide range including Electronics, Fashion, Groceries |
| Key Services | Amazon Prime, FBA (Fulfillment by Amazon) |
| Major Sale Event | Great Indian Festival |
Amazon India, a subsidiary of the global e-commerce giant Amazon, launched in 2013. It quickly gained popularity by offering a vast selection of products, competitive pricing, and reliable delivery services.
Key Features
- Amazon Prime: Subscription service with benefits like free delivery, Prime Video, and Prime Music.
- Fulfillment by Amazon (FBA): Helps sellers with storage, packaging, and shipping.
- Great Indian Festival: Major sales event with deep discounts across categories.
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3. Myntra
Myntra, established in 2007 and acquired by Flipkart in 2014, specializes in fashion e-commerce. It offers a wide range of clothing, footwear, and accessories. Myntra is renowned for its End of Reason Sale (EORS) and customer-friendly services like Try and Buy and the Myntra Insider loyalty program.
| Feature | Details |
|---|---|
| Founded | 2007 |
| Acquired by | Flipkart (2014) |
| Product Categories | Fashion, Footwear, Accessories |
| Key Services | End of Reason Sale (EORS), Try and Buy, Myntra Insider |
Myntra, founded in 2007, is one of India’s leading fashion e-commerce platforms. Acquired by Flipkart in 2014, Myntra focuses on providing a wide range of clothing, footwear, and accessories.
Key Features
- End of Reason Sale (EORS): Biannual sale offering significant discounts.
- Try and Buy: Service allowing customers to try products before purchasing.
- Myntra Insider: Loyalty program offering exclusive benefits and early access to sales.
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4. Nykaa
Founded in 2012 by Falguni Nayar, Nykaa has become a leading platform for beauty, wellness, and fashion products in India. It features both domestic and international brands and offers specialized services like Nykaa Pro for beauty professionals and the Nykaa Network for beauty enthusiasts.
| Feature | Details |
|---|---|
| Founded | 2012 |
| Founder | Falguni Nayar |
| Product Categories | Beauty, Wellness, Fashion |
| Key Services | Nykaa Pro, Nykaa Fashion, Nykaa Network |
Founded in 2012 by Falguni Nayar, Nykaa has become a go-to platform for beauty, wellness, and fashion products. Nykaa offers a curated collection of domestic and international brands, catering primarily to women.
Key Features
- Nykaa Pro: Membership program for beauty professionals offering exclusive discounts.
- Nykaa Fashion: Extension into the fashion segment with clothing and accessories.
- Nykaa Network: Community platform for beauty enthusiasts to share tips and reviews.
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5. BigBasket
BigBasket, launched in 2011 and acquired by the Tata Group in 2021, is India’s leading online grocery delivery service. It offers a wide range of products including fresh produce, staples, and household items. BigBasket is known for services like bb Instant for instant delivery and subscription services for regular deliveries.
| Feature | Details |
|---|---|
| Founded | 2011 |
| Acquired by | Tata Group (2021) |
| Product Categories | Groceries, Fresh Produce, Household Items |
| Key Services | bb Instant, Subscription Services, bb Daily |
Launched in 2011, BigBasket is a leading online grocery delivery service in India. Acquired by the Tata Group in 2021, BigBasket offers a wide range of products, including fresh produce, staples, and household items.
Key Features
- bb Instant: Micro-delivery service with instant delivery of essentials.
- Subscription Services: Regular delivery of frequently used items.
- bb Daily: Service offering daily delivery of fresh milk and dairy products.
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6. Swiggy
Swiggy, founded in 2014 by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini, started as a food delivery platform and expanded into grocery delivery with Swiggy Instamart. It offers subscription services like Swiggy One, along with additional services such as Swiggy Genie for miscellaneous tasks and quick-commerce through Instamart.
| Feature | Details |
|---|---|
| Founded | 2014 |
| Founders | Sriharsha Majety, Nandan Reddy, Rahul Jaimini |
| Main Service | Food Delivery |
| Additional Services | Swiggy One, Swiggy Genie, Instamart |
Swiggy, founded in 2014, is a prominent food delivery platform that has expanded into grocery delivery with Swiggy Instamart. Swiggy connects customers with local restaurants and offers quick delivery services.
Key Features
- Swiggy One: Subscription service with benefits like free delivery and exclusive discounts.
- Swiggy Genie: Concierge service for pickup and drop-off tasks.
- Instamart: Quick-commerce service for grocery delivery within minutes.
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7. Zomato
Zomato, established in 2008 by Deepinder Goyal and Pankaj Chaddah, began as a restaurant discovery platform and evolved into a comprehensive food delivery service. It offers a membership program, Zomato Pro, along with other services like Hyperpure for restaurant supply chain solutions and Zomaland, an entertainment carnival.
| Feature | Details |
|---|---|
| Founded | 2008 |
| Founders | Deepinder Goyal, Pankaj Chaddah |
| Main Service | Food Delivery |
| Additional Services | Zomato Pro, Hyperpure, Zomaland |
Zomato, established in 2008 by Deepinder Goyal and Pankaj Chaddah, started as a restaurant discovery platform and has grown into a comprehensive food delivery service. Zomato also offers table reservations and has ventured into grocery delivery.
Key Features
- Zomato Pro: Membership offering discounts on dining and delivery.
- Hyperpure: Supply chain solution providing high-quality ingredients to restaurants.
- Zomaland: Food and entertainment carnival hosted by Zomato.
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8. Pepperfry
Pepperfry, founded in 2011 by Ambareesh Murty and Ashish Shah, is a leading online furniture and home decor marketplace in India. It provides a wide range of products and services, including offline experience centers known as Pepperfry Studios, assembly services, and personalized interior design consultations through Studio Pepperfry.
| Feature | Details |
|---|---|
| Founded | 2011 |
| Founders | Ambareesh Murty, Ashish Shah |
| Product Categories | Furniture, Home Decor |
| Key Services | Pepperfry Studios, Assembly Services, Studio Pepperfry |
Pepperfry, founded in 2011, is a leading online furniture and home decor marketplace. It offers a vast selection of products and has established a strong offline presence with experience centers across India.
Key Features
- Pepperfry Studios: Offline experience centers for customers to view and experience products.
- Assembly Services: Professional furniture assembly services.
- Studio Pepperfry: Personalized interior design services.
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9. Lenskart
Lenskart, launched in 2010 by Peyush Bansal, revolutionized the eyewear industry in India by offering a wide range of eyeglasses, sunglasses, and contact lenses. It provides innovative services like home eye check-ups, a membership program called Lenskart Gold, and virtual try-on technology with 3D Try-On.
| Feature | Details |
|---|---|
| Founded | 2010 |
| Founder | Peyush Bansal |
| Product Categories | Eyeglasses, Sunglasses, Contact Lenses |
| Key Services | Home Eye Check-up, Lenskart Gold, 3D Try-On |
Lenskart, launched in 2010 by Peyush Bansal, is an online eyewear retailer offering a wide range of eyeglasses, sunglasses, and contact lenses. Lenskart has revolutionized the eyewear industry in India with its omni-channel approach.
Key Features
- Home Eye Check-up: At-home eye testing services by qualified optometrists.
- Lenskart Gold: Membership program offering exclusive discounts and benefits.
- 3D Try-On: Virtual try-on feature to help customers choose the right frames.
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10. Urban Company
Urban Company, founded in 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra (formerly UrbanClap), connects customers with professionals for various home services. These include beauty treatments, home cleaning, repairs, and more. Urban Company offers convenience through its app-based platform and ensures service quality with verified professionals.
| Feature | Details |
|---|---|
| Founded | 2014 |
| Founders | Abhiraj Bhal, Varun Khaitan, Raghav Chandra |
| Main Services | Home Services |
| Key Services | Urban Beauty, Urban Cleaning, Urban Repairs |
Urban Company, formerly known as UrbanClap, was founded in 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra. It is a leading platform for home services, connecting customers with professionals for various tasks like beauty treatments, home cleaning, and repairs.
Key Features
- Urban Beauty: At-home beauty and wellness services.
- Urban Cleaning: Professional home cleaning and maintenance services.
- Urban Repairs: On-demand repair and handyman services.
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Frequently Asked Question(FAQ’s) And Answers about the Top 10 E-commerce Startups in India
1. Flipkart
Q: When was Flipkart founded?
A: Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal.
Q: What are Flipkart Plus and Big Billion Days?
A:
- Flipkart Plus is a loyalty program offering benefits like free delivery and early access to sales for members.
- Big Billion Days is Flipkart’s flagship annual sale event known for massive discounts across various product categories.
2. Amazon India
Q: When did Amazon launch in India?
A: Amazon launched its operations in India in 2013.
Q: What is Amazon Prime?
A: Amazon Prime is a subscription service that offers benefits such as free delivery, Prime Video, Prime Music, and exclusive deals during sale events like the Great Indian Festival.
3. Myntra
Q: When was Myntra acquired by Flipkart?
A: Myntra was acquired by Flipkart in 2014.
Q: What is End of Reason Sale (EORS)?
A: EORS is Myntra’s biannual sale event known for offering significant discounts on fashion and lifestyle products.
4. Nykaa
Q: Who founded Nykaa and when?
A: Nykaa was founded by Falguni Nayar in 2012.
Q: What is Nykaa Pro?
A: Nykaa Pro is a membership program designed for beauty professionals, offering them exclusive discounts and benefits.
5. BigBasket
Q: When was BigBasket acquired by Tata Group?
A: BigBasket was acquired by Tata Group in 2021.
Q: What is bb Instant?
A: bb Instant is BigBasket’s micro-delivery service that promises instant delivery of essential grocery items.
6. Swiggy
Q: Who are the founders of Swiggy?
A: Swiggy was founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini in 2014.
Q: What is Swiggy Genie?
A: Swiggy Genie is Swiggy’s concierge service that helps users with pick-up and drop-off tasks, beyond food delivery.
7. Zomato
Q: Who founded Zomato and when?
A: Zomato was founded by Deepinder Goyal and Pankaj Chaddah in 2008.
Q: What is Zomato Pro?
A: Zomato Pro is a membership program that offers discounts on dining and food delivery orders.
8. Pepperfry
Q: When was Pepperfry founded?
A: Pepperfry was founded in 2011 by Ambareesh Murty and Ashish Shah.
Q: What are Pepperfry Studios?
A: Pepperfry Studios are offline experience centers where customers can view and experience furniture and home decor products.
9. Lenskart
Q: Who founded Lenskart and when?
A: Lenskart was founded by Peyush Bansal in 2010.
Q: What is Lenskart Gold?
A: Lenskart Gold is a membership program offering exclusive discounts and benefits to its members.
10. Urban Company
Q: When was Urban Company founded?
A: Urban Company, formerly UrbanClap, was founded in 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra.
Q: What services does Urban Company offer?
A: Urban Company connects customers with professionals for various home services such as beauty treatments, home cleaning, repairs, and more.
Conclusion
India’s e-commerce sector is thriving, with startups constantly innovating to meet the evolving needs of consumers. These top 10 e-commerce startups are leading the way, offering a diverse range of products and services, and significantly shaping the digital economy of the country. Whether it’s through seamless online shopping experiences, quick deliveries, or reliable home services, these companies are redefining convenience and choice for Indian consumers.
Also read:
Top 10 E-commerce Startups in India
Top 10 indiaAI Startups in India
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Top 10 Robotics Startups in India
Top 10 SaaS Startups for Software in India
Top 10 Virtual Reality Startups in India
Top 10 Augmented Reality Startups in India
