In today’s fast-paced and competitive business landscape, the demand for strategic, data-driven, and tech-savvy marketing leadership is at an all-time high. PwC’s 27th Annual Global CEO Survey 2024 reveals that 70% of Indian CEOs expect Generative Artificial Intelligence (GenAI) to revolutionize value creation within three years, particularly in personalized marketing, customer experience enhancement, and market intelligence. This transformation is already reshaping the marketing landscape, underscoring the need for leaders equipped to harness AI’s potential.
One of the key strengths of the program is its focus on the practical use of Artificial Intelligence and Generative AI in the marketing field. Participants gain insights into how these cutting-edge tools are transforming marketing through predictive analytics, personalized customer experiences, and automation of key strategic functions. By integrating these technologies into the curriculum, the program equips professionals to make smarter, data-driven decisions and lead dynamic, tech-savvy marketing teams.
In today’s fiercely competitive business world, the demand for strategic, data-driven, and technology-integrated marketing leadership is paramount. PwC’s 27th Annual Global CEO Survey 2024 reveals that 70% of Indian CEOs expect Generative Artificial Intelligence (GenAI) to reshape value creation within three years, particularly in personalized marketing, enhanced customer experiences, and advanced market intelligence. EY’s The Aldea of India: 2025 report further highlights a 41-45% productivity boost in content and marketing functions, with 71% of Indian retailers planning to adopt GenAI within the next year. These trends underscore the need for marketing leaders who can leverage AI to drive growth.
Strategic marketing now transcends traditional brand positioning and promotional tactics, merging data, technology, and customer-centric strategies. The Strategic Marketing for Leaders: Leveraging AI for Growth programme by the Indian Institute of Management Calcutta (IIM Calcutta) addresses this evolution, equipping experienced professionals with classical marketing principles and cutting-edge tools like predictive analytics, GenAI, and omnichannel strategies to fuel scalable business success.
Programme Structure and Delivery
The programme blends pre-recorded sessions with a 90-minute live session led by IIM Calcutta faculty. Participants learn from Professor Saravana Jaikumar, an Associate Professor of Marketing with a PhD from IIM Ahmedabad, an MBA from Cardiff University, and a BE from PSG College of Technology. As India’s only triple-accredited business school (AACSB, EQUIS, AMBA), IIM Calcutta ensures world-class pedagogy. The curriculum includes interactive modules with case studies, simulations, and a capstone project for real-world application. An optional one-day on-campus networking event at IIM Calcutta enhances peer interaction and industry connections.
AI and GenAI in Strategic Marketing
The programme’s hallmark is its focus on AI and GenAI applications in marketing. Participants explore how these technologies enable predictive insights, personalized engagement, and automation of marketing strategies. Through simulation-based learning, customer journey mapping, and omnichannel execution, the curriculum balances analytical rigor with creative strategy, preparing leaders to make data-informed decisions and guide agile teams in competitive markets.
Target Audience
Designed for experienced professionals, the programme caters to marketing professionals, digital marketing specialists, consultants, category managers, and strategic advisors. For mid-to-senior professionals, it provides a comprehensive understanding of modern marketing, empowering them to lead AI-driven campaigns and innovation initiatives.
Learning Outcomes
Upon completion, participants will be equipped to make evidence-based decisions by integrating classical marketing frameworks with data analytics and AI. They will master advanced tools like GenAI, predictive analytics, and omnichannel strategies to drive sustainable growth. The curriculum covers brand management, category management, pricing, and performance marketing, enabling professionals to lead in dynamic environments. Through simulations and a capstone project, participants translate theory into measurable impact. Those achieving a minimum of 65% in the cumulative evaluation earn a certificate of completion from IIM Calcutta, enhancing their professional credibility.
Looking Forward
As marketing evolves into a data-driven, customer-centric growth engine, professionals must adapt to stay relevant. IIM Calcutta’s Strategic Marketing for Leaders: Leveraging AI for Growth programme equips leaders with the tools, frameworks, and insights to excel in an AI-enabled business landscape. With applications open and a programme fee of INR 130,000 plus GST, this timely offering empowers professionals to step confidently into marketing leadership roles.
Last Updated on: Wednesday, June 11, 2025 3:04 pm by Lokram Chittiboina | Published by: Lokram Chittiboina on Wednesday, June 11, 2025 3:04 pm | News Categories: News
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