#BoycottNike: How a Misstep Sparked Outrage in India
The Spark: A Misstep in Nike’s Indian Campaign Nike’s collaboration with NorBlack NorWhite, launched globally on June 11, 2025, was a bold step to deepen its footprint in India, a market where it has historically trailed competitors like Adidas and Reebok. The collection, designed to “invite women into sport” while celebrating Indian craftsmanship, featured sportswear…
