The CSR South 2025 event, held on March 16, 2025, at Shilpakala Vedika, Hyderabad, brought together industry leaders and CSR experts to explore the evolving role of corporate social responsibility in disaster preparedness and crisis management. Among the most compelling discussions was a session by Dada Sargar, a senior leader at ASTER DM Healthcare, who highlighted the need for proactive CSR-driven disaster risk reduction.
Leveraging CSR for Disaster Preparedness
With extensive experience in crisis management and medical aid, Dada Sargar underscored the need to shift from reactive disaster relief to proactive risk mitigation. He emphasized that businesses must integrate disaster risk management into their CSR strategies, investing in preventive infrastructure, early warning systems, and community preparedness programs.
“Over-preparedness must replace over-spending on rehabilitation. A well-structured disaster risk strategy can significantly reduce socio-economic and environmental losses,” he stated, reinforcing the need for long-term resilience planning.
Key Takeaways from Dada Sargar’s Session
✔ Beyond Relief Efforts: CSR should prioritize risk prevention and mitigation, not just post-disaster rehabilitation.
✔ CSR as a Strategic Tool: Under Schedule VII of the Companies Act 2013, businesses can allocate CSR funds for disaster risk management, enhancing community resilience.
✔ Public-Private Partnerships: Effective disaster management requires collaboration between corporations, government agencies, and nonprofits to ensure sustainable and large-scale impact.
Building Resilient Communities Through CSR
Under Dada Sargar’s leadership, ASTER DM Healthcare has actively promoted corporate advocacy for disaster risk reduction, focusing on preventive infrastructure investments and community education initiatives. His session served as a strong call to action, urging businesses to embed disaster preparedness into their CSR strategies, ensuring greater sustainability and protection for vulnerable communities.
SR SouthNow 2025 event, held on March 16, 2025, at Shilpakala Vedika, Hyderabad, served as a platform for leaders and changemakers committed to addressing social and technological inequalities. One of the most impactful sessions was led by Sarvanan Bhaskar, Associate Vice President at Broadridge Financial Solutions, who highlighted the urgent need for digital literacy initiatives for senior citizens.
Empowering Seniors in the Digital Age
As a strong advocate for tech-driven social impact, Sarvanan Bhaskar addressed the widening digital divide among the elderly, particularly in rural communities. His session emphasized how CSR can be leveraged to equip seniors with the skills and confidence needed to navigate an increasingly digital world.
“The accessibility of technology to the elderly is important, and we seek to improve this through CSR activities,” he stated, reinforcing the responsibility of corporations in promoting digital inclusion.
Key Takeaways from Sarvanan Bhaskar’s Session
✔ Challenges for Seniors: Language barriers, lack of digital training, and cybersecurity risks prevent many elderly individuals from fully embracing technology.
✔ CSR as an Enabler: Businesses must collaborate with NGOs to design customized digital literacy programs for seniors, addressing local needs and accessibility concerns.
✔ Real-World Impact: Initiatives like eVidyaloka Trust and Project Drona are already making strides in virtual learning and mentorship for underprivileged communities.
Driving Digital Accessibility Through CSR
Under his leadership, Broadridge India’s CSR initiatives have been actively working to educate seniors, combat online fraud, and create community-driven solutions for digital empowerment. His session was a call to action for companies to integrate digital inclusion into their CSR agendas, ensuring that the elderly are not left behind in the technology-driven future.
Last Updated on: Wednesday, March 19, 2025 5:15 pm by | Published by: News Week India Team on Tuesday, March 18, 2025 10:37 pm | News Categories: Brand Post
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