The beauty industry in India has seen remarkable growth, driven by the increasing demand for personalized and tech-enabled beauty solutions. BeautyTech startups are leveraging advanced technologies such as artificial intelligence (AI), augmented reality (AR), machine learning (ML), and big data to revolutionize the beauty and wellness industry. Here are the top 10 BeautyTech startups in India that are making waves with their innovative approaches:
1. Nykaa
Nykaa, founded by Falguni Nayar in 2012 and headquartered in Mumbai, is a leading beauty and wellness e-commerce platform in India. Utilizing advanced algorithms, big data analytics, and augmented reality (AR), Nykaa offers personalized product recommendations and virtual try-ons, enhancing the shopping experience for its users with a wide range of cosmetics, skincare, haircare, and wellness products.
| Attribute | Description |
|---|---|
| Founders | Falguni Nayar |
| Founded | 2012 |
| Headquarters | Mumbai |
| Key Technologies | Advanced algorithms, big data analytics, AR virtual try-on |
| Features | Personalized product recommendations, comprehensive content |
Founders: Falguni Nayar
Founded: 2012
Headquarters: Mumbai
Nykaa is one of India’s largest beauty and wellness e-commerce platforms. It uses advanced algorithms and big data analytics to provide personalized product recommendations to its customers. Nykaa’s virtual try-on tool allows users to see how products like lipsticks and eyeshadows would look on their skin tone using augmented reality (AR). The company’s comprehensive content, including tutorials and product reviews, enhances the customer experience.
Also read: Top 10 Edutech Startups in India
2. MyGlamm
MyGlamm, founded in 2015 by Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi in Mumbai, is a direct-to-consumer beauty brand that provides a variety of makeup, skincare, and personal care products. The company leverages AR technology for virtual try-ons and offers personalized beauty consultations through its app, creating an interactive and tailored experience for customers.
| Attribute | Description |
|---|---|
| Founders | Darpan Sanghvi, Priyanka Gill, Naiyya Saggi |
| Founded | 2015 |
| Headquarters | Mumbai |
| Key Technologies | AR, personalized beauty consultations |
| Features | Virtual try-ons, direct-to-consumer beauty products |
Founders: Darpan Sanghvi, Priyanka Gill, Naiyya Saggi
Founded: 2015
Headquarters: Mumbai
MyGlamm is a direct-to-consumer beauty brand offering a wide range of products for makeup, skincare, and personal care. The company uses technology to offer virtual try-ons and personalized beauty consultations through its app. MyGlamm’s digital-first approach allows customers to interact with beauty advisors, get tailored recommendations, and explore trends via AR experiences.
Also read: Top 10 TravelTech Startups in India
3. Plum
Founded by Shankar Prasad in 2013 and based in Mumbai, Plum is a beauty brand focused on sustainable, natural, cruelty-free, and vegan products. By using data analytics, Plum personalizes skincare routines according to customer profiles and skin types, aligning its product offerings with consumer preferences and needs.
| Attribute | Description |
|---|---|
| Founders | Shankar Prasad |
| Founded | 2013 |
| Headquarters | Mumbai |
| Key Technologies | Data analytics |
| Features | Sustainable, natural, cruelty-free, vegan beauty products |
Founder: Shankar Prasad
Founded: 2013
Headquarters: Mumbai
Plum is a sustainable beauty brand focusing on natural, cruelty-free, and vegan beauty products. Leveraging technology, Plum offers personalized skincare routines based on customer profiles and skin types. The brand uses data analytics to understand consumer behavior and preferences, ensuring that their product offerings are aligned with customer needs.
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4. Purplle
Purplle, an online beauty and wellness store, was founded by Manish Taneja and Rahul Dash in 2012. Headquartered in Mumbai, Purplle employs AI and machine learning to provide personalized product recommendations and virtual beauty consultations, enhancing the user experience with a wide range of beauty products and services.
| Attribute | Description |
|---|---|
| Founders | Manish Taneja, Rahul Dash |
| Founded | 2012 |
| Headquarters | Mumbai |
| Key Technologies | AI, machine learning |
| Features | Personalized product recommendations, virtual beauty consultations |
Founders: Manish Taneja, Rahul Dash
Founded: 2012
Headquarters: Mumbai
Purplle is an online beauty and wellness store that provides a wide range of products and beauty services. The platform uses AI and ML to offer personalized product recommendations and virtual beauty consultations. Purplle’s Beauty Assistant helps users find products suited to their specific skin concerns and preferences.
Also read: Top 10 FashionTech Startups in India
5. CureSkin
CureSkin, founded in 2017 by Gagan Gupta and Charu Sharma in Bangalore, specializes in personalized skincare solutions using AI technology. The platform allows users to upload photos of their skin conditions, which are analyzed by AI to diagnose issues and recommend treatments, with ongoing support from dermatologists.
| Attribute | Description |
|---|---|
| Founders | Gagan Gupta, Charu Sharma |
| Founded | 2017 |
| Headquarters | Bangalore |
| Key Technologies | AI |
| Features | Personalized skincare solutions, AI-driven skin condition analysis, ongoing dermatological support |
Founders: Gagan Gupta, Charu Sharma
Founded: 2017
Headquarters: Bangalore
CureSkin is a dermatology-focused startup that uses AI to provide personalized skincare solutions. Users can upload photos of their skin conditions on the app, which then analyzes the images using AI to diagnose issues and recommend treatments. CureSkin offers a complete skincare regimen delivered to the user’s doorstep, along with ongoing support from dermatologists.
Also read: Top 10 HRtech Startups in India
6. Vanity Wagon
Vanity Wagon, founded in 2018 by Naina Ruhail and Prateek Ruhail in New Delhi, is an online marketplace for clean and organic beauty products. The platform emphasizes personalized product recommendations, skincare advice, and educational content about the benefits of clean beauty, catering to the growing demand for sustainable and ethical products.
| Attribute | Description |
|---|---|
| Founders | Naina Ruhail, Prateek Ruhail |
| Founded | 2018 |
| Headquarters | New Delhi |
| Key Technologies | Personalized product recommendations |
| Features | Clean and organic beauty products, skincare advice, educational content |
Founders: Naina Ruhail, Prateek Ruhail
Founded: 2018
Headquarters: New Delhi
Vanity Wagon is an online marketplace specializing in clean and organic beauty products. The platform uses technology to provide personalized product recommendations and skincare advice. Vanity Wagon also focuses on educating consumers about the benefits of clean beauty through its content and community initiatives.
Also read: Top 10 AdTech Startups in india
7. SkinKraft
SkinKraft, founded by Chaitanya Nallan, Rajesh Katta, and Krishna Kalidindi in 2017 in Hyderabad, offers customized skincare solutions based on individual skin profiles. Using AI to analyze skin types and concerns, SkinKraft creates personalized skincare regimens, continuously updating its products based on customer feedback and results.
| Attribute | Description |
|---|---|
| Founders | Chaitanya Nallan, Rajesh Katta, Krishna Kalidindi |
| Founded | 2017 |
| Headquarters | Hyderabad |
| Key Technologies | AI |
| Features | Customized skincare solutions, AI-driven analysis, continuous product updates |
Founders: Chaitanya Nallan, Rajesh Katta, Krishna Kalidindi
Founded: 2017
Headquarters: Hyderabad
SkinKraft offers customized skincare solutions based on individual skin profiles. Users take a detailed questionnaire on the app, which uses AI to analyze their skin type, concerns, and needs. SkinKraft then creates a personalized skincare regimen for each user. The startup continuously updates its product formulations based on customer feedback and results.
Also read: Top 10 BeautyTech Startups in india
8. MIRRAR
Founded in 2018 by Shubhankar Ray and Kartik Shah in Mumbai, MIRRAR is an augmented reality (AR) platform that allows users to virtually try on jewelry and accessories. Expanding its technology to include virtual makeup try-ons, MIRRAR enhances the shopping experience by enabling customers to see how products look on them before making a purchase.
| Attribute | Description |
|---|---|
| Founders | Shubhankar Ray, Kartik Shah |
| Founded | 2018 |
| Headquarters | Mumbai |
| Key Technologies | AR |
| Features | Virtual try-ons for jewelry and makeup |
Founders: Shubhankar Ray, Kartik Shah
Founded: 2018
Headquarters: Mumbai
MIRRAR offers an augmented reality (AR) platform that allows users to virtually try on jewelry and accessories. Although primarily focused on fashion, MIRRAR’s technology is being adopted by beauty brands for virtual makeup try-ons. This AR tool enhances the shopping experience by allowing customers to see how products look on them before making a purchase.
Also read: Top 10 ConstructionTech Startups in india
9. Housejoy
Housejoy, founded by Sanchit Gaurav and Arjun Kumar in 2014 and headquartered in Bangalore, provides on-demand home services, including beauty and wellness treatments. Users can book these services through the Housejoy mobile app, which manages bookings, tracks service quality, and offers personalized beauty solutions at the convenience of the user’s home.
| Attribute | Description |
|---|---|
| Founders | Sanchit Gaurav, Arjun Kumar |
| Founded | 2014 |
| Headquarters | Bangalore |
| Key Technologies | Mobile app |
| Features | On-demand beauty and wellness services at home |
Founders: Sanchit Gaurav, Arjun Kumar
Founded: 2014
Headquarters: Bangalore
Housejoy provides on-demand home services, including beauty and wellness treatments. Using a mobile app, users can book services such as hairstyling, makeup, and spa treatments at their convenience. Housejoy uses technology to manage bookings, track service quality, and provide personalized beauty solutions.
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10. Bare Anatomy
Bare Anatomy, founded in 2018 by Rohit Chawla, Rahul Bhatia, and Rajat Chawla in New Delhi, offers personalized haircare products tailored to individual hair types and concerns. Using AI to create custom formulations based on detailed hair assessments, Bare Anatomy focuses on clean, science-backed ingredients to meet the unique needs of each customer.
| Attribute | Description |
|---|---|
| Founders | Rohit Chawla, Rahul Bhatia, Rajat Chawla |
| Founded | 2018 |
| Headquarters | New Delhi |
| Key Technologies | AI |
| Features | Personalized haircare products, custom formulations |
Founders: Rohit Chawla, Rahul Bhatia, Rajat Chawla
Founded: 2018
Headquarters: New Delhi
Bare Anatomy offers personalized haircare products tailored to individual hair types and concerns. Users fill out a detailed hair assessment on the platform, which uses AI to create custom formulations. The startup focuses on clean, science-backed ingredients and leverages technology to ensure each product meets the unique needs of its customers.
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Frequently Asked Question(FAQ’s) About the Top 10 BeautyTech Startups in india
Nykaa
Q: What is Nykaa?
A: Nykaa is an online beauty and wellness e-commerce platform that offers a wide range of cosmetics, skincare, haircare, and wellness products.
Q: Who founded Nykaa?
A: Nykaa was founded by Falguni Nayar in 2012.
Q: What technologies does Nykaa use?
A: Nykaa uses advanced algorithms, big data analytics, and augmented reality (AR) for personalized product recommendations and virtual try-ons.
MyGlamm
Q: What is MyGlamm?
A: MyGlamm is a direct-to-consumer beauty brand offering a variety of makeup, skincare, and personal care products.
Q: When was MyGlamm founded and by whom?
A: MyGlamm was founded in 2015 by Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi.
Q: How does MyGlamm use technology?
A: MyGlamm uses AR for virtual try-ons and offers personalized beauty consultations through its app.
Plum
Q: What type of products does Plum offer?
A: Plum offers sustainable, natural, cruelty-free, and vegan beauty products.
Q: Who is the founder of Plum?
A: Plum was founded by Shankar Prasad in 2013.
Q: How does Plum personalize skincare routines?
A: Plum uses data analytics to understand customer profiles and skin types, offering tailored skincare routines.
Purplle
Q: What is Purplle?
A: Purplle is an online beauty and wellness store providing a wide range of products and beauty services.
Q: Who founded Purplle?
A: Purplle was founded by Manish Taneja and Rahul Dash in 2012.
Q: What technologies are used by Purplle?
A: Purplle employs AI and machine learning for personalized product recommendations and virtual beauty consultations.
CureSkin
Q: What does CureSkin specialize in?
A: CureSkin specializes in providing personalized skincare solutions using AI technology.
Q: When was CureSkin founded and by whom?
A: CureSkin was founded in 2017 by Gagan Gupta and Charu Sharma.
Q: How does CureSkin work?
A: Users upload photos of their skin conditions on the app, which uses AI to diagnose issues and recommend treatments. Dermatologists provide ongoing support.
Vanity Wagon
Q: What is Vanity Wagon?
A: Vanity Wagon is an online marketplace specializing in clean and organic beauty products.
Q: Who are the founders of Vanity Wagon?
A: Vanity Wagon was founded by Naina Ruhail and Prateek Ruhail in 2018.
Q: How does Vanity Wagon enhance the customer experience?
A: Vanity Wagon offers personalized product recommendations, skincare advice, and educational content about clean beauty.
SkinKraft
Q: What does SkinKraft offer?
A: SkinKraft offers customized skincare solutions based on individual skin profiles.
Q: Who founded SkinKraft?
A: SkinKraft was founded by Chaitanya Nallan, Rajesh Katta, and Krishna Kalidindi in 2017.
Q: What technology does SkinKraft use for customization?
A: SkinKraft uses AI to analyze skin types and concerns, creating personalized skincare regimens.
MIRRAR
Q: What is MIRRAR?
A: MIRRAR is an augmented reality (AR) platform that allows users to virtually try on jewelry and accessories, including makeup.
Q: When was MIRRAR founded and by whom?
A: MIRRAR was founded in 2018 by Shubhankar Ray and Kartik Shah.
Q: How does MIRRAR enhance the shopping experience?
A: MIRRAR’s AR tool enables users to see how products look on them before purchasing, enhancing the shopping experience.
Housejoy
Q: What services does Housejoy provide?
A: Housejoy provides on-demand home services, including beauty and wellness treatments.
Q: Who are the founders of Housejoy?
A: Housejoy was founded by Sanchit Gaurav and Arjun Kumar in 2014.
Q: How can users book services on Housejoy?
A: Users can book services through the Housejoy mobile app, which manages bookings and tracks service quality.
Bare Anatomy
Q: What type of products does Bare Anatomy offer?
A: Bare Anatomy offers personalized haircare products tailored to individual hair types and concerns.
Q: Who founded Bare Anatomy?
A: Bare Anatomy was founded in 2018 by Rohit Chawla, Rahul Bhatia, and Rajat Chawla.
Q: How does Bare Anatomy personalize haircare products?
A: Bare Anatomy uses AI to create custom formulations based on detailed hair assessments provided by users.
Conclusion
These top BeautyTech startups in India are at the forefront of integrating technology with beauty and wellness, offering personalized, efficient, and innovative solutions to meet the evolving needs of consumers. From virtual try-ons and AI-driven skincare regimens to clean beauty marketplaces and on-demand services, these companies are redefining the beauty industry landscape in India.
Also read:
Top 10 Edutech Startups in India
Top 10 TravelTech Startups in India
Top 10 Mobility Startups in India
Top 10 FashionTech Startups in India
Top 10 HRtech Startups in India
Top 10 AdTech Startups in india
Top 10 BeautyTech Startups in india
Top 10 ConstructionTech Startups in india
